Christmas has come early at Anno Distillers! Since the last newsletter we have taken delivery of our first 10,000 decorated 70cl bottles, together with T-stoppers, tamper evident capsules, and boxes to put them in! We have also received 9,000 miniature bottles, screw caps and labels. Suddenly our spacious premises feel rather small!!
The hand-crafted design of our first gin bottle visually captures the fusion of science and nature which is at the heart of ‘The Spirit of Alchemy’. Hand-drawn ‘wordstrings’ twist and wrap around the bottle, creating a design that feels almost alive whilst telling the story of Anno and our unique Kent Dry Gin. The Anno logo shines proudly in the brilliant copper of our still. The green capsule and scripted ‘Gin’ place the design in the recognised gin category, whilst the roundel is used on the capsule cap to add a sophisticated finishing touch to the top of the bottle.
We have been scaling-up preparation of the chosen recipe that we talked about in the last newsletter and have been very pleased with the results… Our Development Chemistry skills have not deserted us! So we will be very busy over the coming weeks with bottling and getting our first product on the market.
With marketing in mind, point of sales brochures and bottle tags are being printed. Do let us know if you or anybody you know would be interested in stocking some of our gin. We are also turning our attention to PR to increase the market's awareness of Anno Distillers so any thoughts, comments and feedback (firstname.lastname@example.org) are very welcome!